Campaign: Graphic iDraw Rescue

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Status: The Graphic iDraw Rescue Demo and Pro apps have been released. The product website is graphic.notbastards.com; the old graphic-idraw-rescue.notb.st domain has an active HTTP 301 redirect to it. Website and in-app links have been updated to the new domain. Pro has been live since 23 September 2026. It had 0 downloads on 24 September 2026.

Goal: downloads.

Price: €14.99 in the App Store. Development cost 40 hours at €100 (€4,000). Break-even is roughly 320–380 sales, depending on VAT, with 15% App Store commission.

Target audience: Mac users worldwide who have drawings in the .idraw format.

Websites

Site	Role	Status
`graphic.notbastards.com`	Canonical product site for the Graphic iDraw Rescue Demo and Pro Mac apps, which convert `.idraw` drawings to SVG. Own product under the Not Bastards label.	Live
`graphic-idraw-rescue.notb.st`	Legacy product URL; redirects to `graphic.notbastards.com` with HTTP 301.	Redirect
`intelcountdown.com`	Education: what happens with Intel apps on macOS (Rosetta countdown)	Live

Channels

Organic. Whether to use Apple Search Ads is still open.

Product Hunt and Show HN.
r/macapps and the plotter communities on Reddit.
Facebook groups of iDraw and UUNA TEK users.
Listings on AlternativeTo and MacUpdate.
Mastodon and Bluesky.
A tip to MacStories, 9to5Mac and iCulture.
A demo video on YouTube Shorts.

Measuring

The site has no analytics, on purpose.

Count hits on /appstore and /demo in the server logs.
Use App Store Connect: impressions, product page views, and campaign links with one ct parameter per channel.

UTM parameters

Rules: only lowercase letters and hyphens. Always use the same value for the same thing. Put a #anchor after the UTM tags, never before them.

Parameter	Value for this campaign
`utm_campaign`	`idraw-rescue` (always)
`utm_source`	Where the visitor comes from: `appstore`, `idraw-app` (Pro app), `idraw-demoapp` (demo app), `graphic-website` (our own website), `google`, `reddit`, `macrumors`, `apple-community`, `alternativeto`
`utm_medium`	Type of channel: `listing` (App Store listing), `app` (link in the app), `website` (link on our website), `cpc` (paid click), `forum`, `social`
`utm_term`	Search term, for paid search only. In Google Ads: `{keyword}`
`utm_content`	Which link or variant: `marketing-url`, `support-url`, `about-menu`, `footer`, `demo-notice`, `timeline-dialog`, `hero`, `timeline`, `pricing`, `guide-open`, `ad-a`, `ad-b`

App Store Connect links

Marketing URL: https://graphic.notbastards.com/?utm_source=appstore&utm_medium=listing&utm_campaign=idraw-rescue&utm_content=marketing-url
Support URL: https://graphic.notbastards.com/?utm_source=appstore&utm_medium=listing&utm_campaign=idraw-rescue&utm_content=support-url#contact
Privacy Policy URL: no UTM tags. There is no privacy page yet (graphic.notbastards.com/privacy returns 404); check what App Store Connect currently points to.

Links in the app

Every link out of the app carries UTM tags. AppIdentity.campaignURL(_:content:) in the app adds them, so the tags are defined in one place. The utm_source depends on the build: idraw-app in the Pro app, idraw-demoapp in the demo app. utm_medium is always app.

Place in the app	Base URL	`utm_content`	Builds
About screen, “Buy Graphic iDraw Rescue Pro”	`https://graphic.notbastards.com/appstore`	`about-menu`	Demo only
About screen, “Why Intel Mac apps are running out of time”	`https://intelcountdown.com/`	`about-menu`	Both
About screen, “Privacy Statement”	`https://notbastards.com/privacy`	`about-menu`	Both
“A NOT BASTARDS™ APP” footer (About screen and main window)	`https://notbastards.com/`	`footer`	Both
“Dry run only” notice in the main window	`https://graphic.notbastards.com/appstore`	`demo-notice`	Demo only
Graphic/iDraw timeline dialog, “More details”	`https://intelcountdown.com/`	`timeline-dialog`	Both
Graphic/iDraw timeline dialog, “Privacy Statement”	`https://notbastards.com/privacy`	`timeline-dialog`	Both

Example, the demo’s About screen: https://graphic.notbastards.com/appstore?utm_source=idraw-demoapp&utm_medium=app&utm_campaign=idraw-rescue&utm_content=about-menu

The footer appears in two places, so footer does not tell them apart.

These tags are not tracking in the sense of Apple’s App Tracking Transparency or the GDPR. They are the same for every user of a build and hold nothing about a person or a device, so the “Data Not Collected” privacy label stays correct. That changes if a tag ever gets a user, device, install or license ID, or if the website joins the tags to cookies or a third-party analytics profile. See also the Not Bastards definition of creepy tracking.

Links on the website

Links from graphic.notbastards.com to our other sites carry UTM tags with utm_source=graphic-website and utm_medium=website. Links within the site (/appstore, /demo, the guides) get no tags: they would only overwrite the source the visitor arrived with.

Place on the website	Base URL	`utm_content`
Home page, intro (“a coming macOS release…”)	`https://intelcountdown.com/`	`hero`
Home page, below the timeline	`https://intelcountdown.com/`	`timeline`
Home page, pricing (“not bastards”)	`https://notbastards.com/`	`pricing`
Footer on every page (“NOT BASTARDS™”)	`https://notbastards.com/`	`footer`
Guide “How to open an .idraw file on a Mac”	`https://intelcountdown.com/`	`guide-open`

Google Ads test

Approved in the Strategy & Growth meeting of 24 September 2026.

Budget: €100 per month for 6 weeks.
Exact match only, on about 10 search terms such as “open idraw file”, “convert idraw to svg” and “graphic app not working”.
Countries: the Netherlands and English-speaking countries.
Stop if a sale costs more than €10. Net revenue per sale is €10.50–12.75.

Findability

App Store search ranking on 24 September 2026: “idraw” 15th, “.idraw” 1st, “picta” 1st, “graphic idraw” 2nd.

Use keywords that describe the format: “iDraw for Mac”, “idraw file”, “idraw converter”, “open idraw”.
Never put other companies’ trademarks (“Autodesk”, “Picta”, “Graphic”) in the App Store keywords (Apple guideline 2.3.7). Mention Autodesk and Picta only in the app description and on a website FAQ page (“How to open Autodesk Graphic files”).
The app name “Graphic iDraw Rescue” itself is a trademark risk. Keep an alternative name ready.

Technical to-dos (from the Strategy & Growth meeting of 24 September 2026)

Make the website work well on mobile.
Website and in-app links now use graphic.notbastards.com; graphic-idraw-rescue.notb.st has an active HTTP 301 redirect. Both the Demo and Pro apps with the updated links have been released.
Add UTM tags to the links in the App Store listing and in the app, so traffic from each source can be counted separately. The app is done in the source code (see Links in the app); the App Store listing is still open.
Register the site in Google Search Console, with a sitemap.
Check that the demo zip is notarised, otherwise Gatekeeper blocks it.
/appstore points to the US App Store. Use a link without a country code.
Next app release: add a Support button in the app, in both Pro and demo. It opens graphic.notbastards.com/#contact (or graphic@notbastards.com), with UTM tags like the other links in the app (utm_content=support).