Campaigns
Campaigns and specialist websites of TCF and Not Bastards. The two brands and the general positioning are described on Brand architecture. Repositories and hosting are listed on Websites. Decisions about campaigns are made in the Strategy & Growth meetings.
General principle: each specialist site is a front door for one concrete problem or proposition. The Convenience Factory itself usually stays subtle on specialist sites (footer, contact flow, legal text only).
Campaigns
| Campaign | Websites | Goal | Page |
|---|---|---|---|
| Product Builder | productbuilder.dev, prototypeineendag.nl, mvpineenweek.nl |
Make the term known; make the offer credible to startups | Product Builder |
| Graphic iDraw Rescue | graphic.notbastards.com (canonical; old domain redirects), intelcountdown.com |
Downloads of Graphic iDraw Rescue Demo and Pro | Graphic iDraw Rescue |
| Shit* | shitwemoetensoftwarebouwen.nl, shitwemoetenietsmetai.nl |
Leads and conversations for TCF | Shit* |
Specialist websites
| Site | Klantvraag (hook) | Role | Core promise | Language |
|---|---|---|---|---|
✅ ctotehuur.nl |
“We missen senior technische leiding; hoe krijgen we grip zonder fulltime CTO?” | Service proposition | Temporary senior technical leadership without hiring a full-time CTO | Dutch |
✅ shitwemoetensoftwarebouwen.nl |
“Software wordt bedrijfskritisch; hoe starten, herstellen of professionaliseren we dit?” | Service proposition | Regain grip when software becomes a core competence | Dutch |
✅ shitwemoetenietsmetai.nl |
“We moeten iets met AI; wat is zinvol, veilig en praktisch haalbaar?” | Service proposition | Practical, safe AI adoption without hype | Dutch |
prototypeineendag.nl |
“Kunnen we dit idee snel tastbaar maken voordat we groter investeren?” | Service proposition | A tangible prototype in one focused day | Dutch |
mvpineenweek.nl |
“Kunnen we in korte tijd een werkende kern bouwen om te leren en beslissen?” | Service proposition | A scoped MVP sprint with visible progress in one week | Dutch |
medtech.build |
“Kunnen we een connected health product bouwen dat snel vooruitgaat én audit-/regulatory-ready blijft?” | Specialist service proposition | Senior-led app/backend development for regulated connected health products | Dutch / English |
✅ notbastards.com |
“Is er een app/tool die mijn probleem oplost zonder tracking, dark patterns of bullshit?” | Own product/app label | Apps and tools that don’t treat users like livestock | English |
✅ productbuilder.dev |
“What is a product builder?” | Education | One senior mind with AI, the reach of a whole team | English |
✅ intelcountdown.com |
“What is happening with intel apps on MacOS?” | Education | English |
Communication principles (all specialist sites)
- Direct, specific, anti-consultancy-theater: no inflated promises, no buzzword soup, no fake urgency.
- Ads lead with the problem language the audience already uses, then translate it into a credible offer.
- CTA style: low-friction mail/contact form. “Tell us what is going on” beats a heavy funnel.
- Each site has its own visual identity and theme. TCF is only named where relevant (footer, contact, legal).
- Measure every channel with its own UTM tag or short link, counted in the server logs. No tracking pixels.
Full per-site tone of voice, ad copy examples and visual direction live in umbrella/CAMPAIGNS_OVERVIEW.md and in each specialist repository, not here.