Marketing

Positioning, brand architecture, tone of voice and target personas for every TCF site live on Brand architecture and Personas — this page covers channels and operational marketing.

Channels

• Website, content, social, email, events, paid.
• LinkedIn posting notes and drafts: umbrella/LinkedIn Posts/.

Website

• Where it is hosted (see Hosting) and how to publish changes.

Content calendar

• Cadence and where it lives.

Analytics

• Tools and the metrics we watch.
• Need statistics/analytics for traffic and campaign performance; use privacy-respecting tooling consistent with each brand’s promise, especially for Not Bastards.

Brand

• Follow the Branding guidelines for all assets.